Starbucks will no longer charge an additional fee to customers who wish to customize their drinks with nondairy milk options, the coffee chain announced on Oct. 30.
The additional charges will be removed as of Nov. 7; the same day the company is launching its holiday menu, Starbucks said in a statement.
Customer requests for non-dairy alternatives—whether it be soymilk, oat milk, almond milk or coconut milk—is the second most requested customization at the chain, second only to adding a shot of espresso, the Seattle-headquartered company said.
When the price change goes into effect next week, nearly half of Starbucks’s customers in the United States who currently pay for non-dairy substitutes in their beverage will save more than 10 percent on their orders, the coffee chain said….