The Federal Trade Commission (FTC) sued the financial services app Dave on Nov. 5, accusing it of using misleading ads to deceive users about the amount of cash advances they could get through the app.
The FTC alleged that the ads misled users into believing that they could obtain cash advances of up to $500 through the app, even though this advance was offered “only a tiny percentage of the time,” with many users not receiving any advance at all.
According to the FTC complaint, the app offers short-term cash advances to “financially vulnerable” users but does not inform users that they would need to pay a fee of $3 to $25 to receive the cash instantly. It stated that the fee was only disclosed after users completed the sign-up process….