Australian Broadcasting Corporation (ABC) Chairman Kim Williams has made bold statements regarding the impact of U.S. podcaster Joe Rogan, now the world’s most listened to online influencer.
Williams comments have gone viral attracting the attention of Rogan himself, tech billionaire Elon Musk, and local figures too.
At the National Press Club on Nov. 27, Williams addressed a question from an ABC reporter on how the public broadcaster could compete with Rogan, and capture the “bro market” that forms his listener base.
Rogan is estimated to have millions of listeners spread across various platforms including Spotify (14.5 million per month) and YouTube (17.3 million)….